There are so many organizations doing fundraising drives in the spring and fall months, and so many channels with information and requests for donations that it is more challenging than ever to create an appeal that stands out, conveys your message quickly and precisely, and fosters engagement. Not to mention most first responder organizations are comprised of volunteers who have a limited amount of time to devote to copywriting. Add COVID to the mix, and where to start with an appeal letter can leave you with a blank page.
We understand this dilemma – and how crucial it is to raise funds at this time of year and during the unusual climate we are still experiencing. As you prepare your next appeal, here are a few pointers that can help you better connect with donors and give your fundraising effort a boost.